Patrick Thoburn, Co-Founder of Matchstick, details the shifting control in advertising, the prevalence of word of mouth marketing and the importance of social networks especially for charities and non-profits.

Heather Dougherty, Director of Research at Hitwise, outlines the dominance of Facebook and MySpace, the increasing traffic from social networks to charitable websites and the opportunity that social networks provide to build awareness and support fundraising. 

Michael LeBlanc, Director of Marketing of The Shopping Channel, outlines the key aspects of search, social media and online success for all consumer behaviour and charities. 

Don Lange, Senior Vice President of Cornerstone Group of Companies, provides insight into why Google is important, how its technology works, and the positive impact it can have on charities and not-for-profits. 

Elmer Sotto, formerly of eBay and JumpTV, outlines the significance of possessing an online strategy, for both for-profits and not-for-profits, and the central ability of technology to tell stories.