If you haven't been hearing the word "Facebook" on a daily basis, then you likely haven't been paying attention! Over the space of six short months, this social networking site has rocketed its way to centre stage in the lives of millions of people – many of whom had never engaged in online communities before. With the launch of their developer platform in June 2007, they transformed themselves overnight from a website into a "platform", offering anyone the opportunity to create applications for Facebook users.