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New Trends in Online Donor Behavior
Artez: Digital Fundraising
Using a large survey as evidence, Steve & Philip discuss what fundraisers should be doing differently online in 2010. Steve & the team at Ipsos Reid have insights that are valuable to any fundraiser globally. How can you get more online donors in 2010? Make sure you ask them to donate online...and make sure they feel safe and secure online.
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Canadian Olympic Foundation: Successes and Mistakes Online
Artez: Digital Fundraising
CEO David Armour oulines how the Canadian Olympic Foundation has been so successful online, as well as mistakes from which they have learned. We discuss Facebook techniques as well as best practices in building private online communities. David shares lessons learned from large newspaper campaigns, mall kiosks, and email.
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Online Needs Offline Too
Artez: Digital Fundraising
Online fundraising campaigns benefit from coordinated offline channels. Neil Gallaiford, President & CEO of Stephen Thomas...Canada's largest fundraising agency...shares his views on best practices in 2010. Neil has over 30 years of fundraising experience, and advises organizations not to let tactics trump strategy when fundraising online.
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Salvation Army Goes Digital
Artez: Digital Fundraising
Graham Moore describes how the Salvation Army of Canada and Bermuda is going digital. He discusses the benefits of digital, as well as specific programs that are helping raise donations online. He details their use of Wordpress to manage their primary website and provides tips to other fundraisers moving online.
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Mobile Fundraising
Artez: Digital Fundraising
Curious about mobile fundraising? Deb Hall describes why fundraisers need to pay attention to the growing mobile web. Deb used to work at on the Yahoo Mobile team and is now leading all things mobile at Artez. Deb describes the differences between mobile apps, premium SMS, and the mobile web...and why these distinctions are important for fundraisers globally.
Also check out our Building Your Mobile Giving Strategy webinar!> Watch the Recording
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Tips for better Holiday e-Campaigns
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Social Media Case Studies for Fundraisers
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Dan Latendre on Social Networks
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Conversation with Ted Hart
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Tips for Improving Your Online Fundraising Results
