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Top 5 Online Fundraising Ideas for Shools & Universities
The cost and technical barriers for online fundraising have dropped dramactically enabling any development professional to be more creative and raise more money online. The webinar will offer five practical ways for universities, colleges and schools to raise more money via online fundraising. The webinar will talk about segmenting your student and alumni base, engaging students and alumni as fundraisers and will discuss ideas for using social media in fundraising.
The webinar will feature several case studies presented by the webinar's guest host, Jeff Wright, Associate Director of Annual Giving at the University of Alberta.
 | Mark Sutton |
 | Jeff Wright |
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Trends in "a-thon Fundraising
The top twenty "a-thon" campaigns in Canada generated more than $247M in gross revenue for charitable organizations last year, an increase from $232M in 2008, as reported by Top 20 Walks/Runs/Rides in Canada 2009. This is the second year Artez Interactive has conducted the Run, Walk, Runs and Ride annual study and once again the feedback from participating organizations has been extremely positive.
In this webinar Dianne Sheridan, VP of Client Services at Artez and survey lead along with Lee Angus, National Manager for Relay for Life Event at Canadian Cancer Society will explore the study results and share their outlook on the upcoming 2010 Run, Walk and Ride season.
 | Dianne Sheridan |
 | Lee Angus |
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A Late Valentine from Artez: New Enhancements
Don't miss this tour through the newest and hottest features inside the Artez solution. We'll show you how new reports, enhanced Facebook/Twitter/Social Media capabilities, and Address Verification Service (AVS) can make your life easier and your next campaign a breeze to manage.
Plus, you will get a sneak peak preview of what's coming up in one of our most exciting releases yet! We'll unveil a true technological breakthrough that will interest organizations using Blackbaud The Raiser's Edge.
 | Claire Kerr |
 | Breanna Hughes |
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Why Failure is OK: Experimenting with Facebook and Twitter for Your Charity
There are many examples of nonprofits using Facebook and Twitter to achieve good campaign results. But the truth is that there is not a one size fits all strategy when it comes to social media. Making it work for your organization is a process of trial and error.
So what do you do when your social media efforts are not paying off as you expected?
In this webinar Philip King and our guest, Misty Meeks will discuss Facebook and Twitter strategy at the World Society for the Protection of Animals: what works, what doesn't and more importantly, how to overcome stumbling blocks when you encounter them.
After attending this session, you'll know...
* How to integrate social media into an existing fundraising program
* When to use Facebook and when to use Twitter
* Who should be in charge of social media in your organization?
 | Misty Meeks |
 | Philip King |
> Watch the Recording
> Evaluate the Webinar
Successful Bike-a-thons: from A to Z
Artez's resident cyclist and triathlete, Patrick Egan is teaming up with local bike-a-thon expert Jenni Frenke from the Toronto People with Aids Foundation for this interactive session on essentials of running a great bike-a-thon. Jenni has been the Special Events Coordinator at PWA since 2008. She organizes the Friends For Life Bike Rally, now in its 12th year. The Bike Rally takes place each July with 400 individuals making the incredible 6 day journey from Toronto to Montreal. The Bike Rally raises $1 million each year for PWA.
Patrick and Jenni will discuss the "must-have" elements of any successful fundraising bike-a-thon or charity triathlon event. Join this webinar to learn the most important strategies and tactics to:
- Increase participation and overall awareness for your event
- Empower your participants and help them reach out to more donors
- Increase the average donation amount
- Reduce the administrative burden on you and your event team
 | Patrick Egan |
 | Jenni Frenke |
> Watch the Recording
> Evaluate the Webinar
An Executive's Guide to Online Fundraising
Let's look at the situation facing fundraisers today. Direct Mail? Expensive and declining! Telephones? Do Not Call! As a result we are seeing more and more nonprofit organizations take the e-plunge in 2010 or deepen their commitment to digital if they are already swimming. A trend that is not surprising considering that digital is one of the lowest cost channels out there and is a great potential source for new dollars and new donors.
In this webinar Philip King, President & CEO of Artez Interactive and Joel Africk, President and CEO of Respiratory Health Association of Metropolitan Chicago will discuss everything any Executive needs to know about leveraging the power of the internet to transform fundraising at their organization.
This webinar will cover:
• Why should your organization care about online?
• The challenges associated with moving online and mistakes to avoid
• Integration of online and offline channels
• The role of person to person fundraising and social networking
• Tips for measuring and improving online fundraising results
 | Philip King |
 | Joel Africk |
> Watch the Recording
> Evaluate the Webinar
PayPal and Charities - a Partnership for Good
PayPal is a trusted name when it comes to shopping on the web. Two out of three online purchases are made by PayPal, and there are 8 million PayPal accounts in Canada alone. But did you know that 100,000+ nonprofits raise $850M+ with PayPal annually?
Join us for this free webinar to find out how the convenience, speed and security of the PayPal platform can help you raise more money online. In this 45-minute session, Judy Chang and Claire Kerr will introduce you to PayPal and will share case studies from charities already leveraging this popular service. Existing Artez clients will also learn how to enable PayPal inside the Artez application as a payment option for their supporters.
 | Hosted by Claire Kerr |
 | Presented by Judy Chang Principal Product Manager for Nonprofit Groups at PayPal |
> Watch the Recording
> Evaluate the Webinar
Boosting your Holiday Donations Online: A Google Analytics Primer
Oh holiday web traffic! Do you know where you lose your website visitors because of non-intuitive layouts, unnoticeable buttons and weak calls to action? And more importantly, are you doing anything about it? If not, at this time of year this could mean thousands of dollars in lost donations. Google Analytics is a free and easy-to-use tool that will allow you to understand your website and your donation pages better. Consider this…
1. Are your online donations growing?
2. Do you anticipate a surge in holiday giving?
3. Do you know what your donation page conversion rate is?
4. Have you A/B tested your online donation page lately?
For most fundraisers, the answer to Question 1 & 2 is “Yes” … but Question 3 & 4 are a bit murky.
In this this “waste-no-time” 30 minute webinar Philip will share why he is so excited about Google Analytics, and how it will increase online giving this holiday!
 | Presented by Philip King President & CEO |
> Watch the Recording
> Evaluate the Webinar
Building Your Mobile Giving Strategy
Good news for all Artez Clients - you have the tools to develop a mobile giving strategy in place … but are you aware of them? In this session we will go over the importance of mobile giving and learn how to enable the smartphone-ready pieces that are already built into your Artez donation pages. Not an Artez client? You will still benefit from learning about the basics of rolling out a mobile strategy.
Did you know that over 40% of emails are read on iPhones, Blackberries and other smartphone devices? Address this untapped audience and give them a secure way to donate to your cause. Join our session and explore how your organization can reach your wired donor base!
• Current state of mobile channel usage amongst nonprofits and opportunities that lie ahead
• Taking advantage of mobile tools built into your Artez modules (clients only)
• Mobile Giving Foundation - text to donate campaigns vs. donating via a mobile browser
| | Presented by Claire Kerr Client Delight Special Projects Manager |
> Watch the Recording
> Evaluate the Webinar
Turning Your Donors into Fundraisers
Whether you know it or not, there are people - lots of them - among your base of supporters who are not only willing, but eager to fundraise on behalf of your organization. Imagine if you could transform even a small percentage of your donors into fundraisers; working at the grassroots level to help spread your message, build your donor list, and recruit new support!
The question is, who are these super-important folks and how do you engage them? In this session, we will look at some key learnings for finding and supporting your potential fundraisers through cost-effective and scalable strategies. We'll also look at some organizational case studies and analyze best practices that you can start implementing today!
 | Presented by Mike Prentice Director of Client Development & Fundraising |
> Watch the Recording
> Evaluate the Webinar
Summing It Up: Key Fundraising Trends of 2009
A decision is only as good as the information it is based on. Get “in the know” with findings from an exclusive fundraising study conducted for ArtezInterAction by Ipsos Reid, a leading market intelligence company. This webinar will highlight the changing attitudes of Canadians toward charitable giving in the current economy, reveal new online behavior trends and most importantly, will help you understand how to capitalize on those trends by providing the context for making the right decisions! How much was donated to Canadian charities in 2009? How do Canadians support charities, i.e. volunteering vs. donations? What are their reasons for donating? What were the causes supported most this year? Does the online option impact the frequency and amount of donation? What are the barriers to online contributions? Join us to find out!
| | Presented by Philip King President & CEO |
> Watch the Recording
> Evaluate the Webinar
Fundraising Lingo 101
Are you new to the online fundraising scene? Fundraising Lingo 101 is a 30-minute crash course on techniques to best engage your supporters. Are you effectively communicating to your donors? Is your donation process as quick and simple as possible? We’ll discuss best web practices as well as ‘donation killers’. We will also touch on dos and don’ts of email communication and social media.
 | Presented by Lauren Bunce Client Success Specialist |
> Watch the Recording
> Evaluate the Webinar
Real Social Networking for Nonprofits
Is there anything more ubiquitous on Twitter & Facebook than the “social media guru”? If you want to review the best reasons to use social media applications for your non-profit organization, join this session for best practices targeted towards our sector. Just say “No!” to gurus and marketing agencies pushing the latest fads online; learn how to make strategic choices about your organization’s investment in social media marketing.
| | Presented by Claire Kerr Client Delight Special Projects Manager
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